The world of business is full of innovations, each bringing unique offerings to the table. Among them, Frozen Farmer stands out, now rebranded as Frobet. This company, rooted in a family farm’s legacy, made its mark by turning cosmetically imperfect produce into delightful ice cream and sorbet. Founded by Katey Evans in 2015, Frozen Farmer has captured attention not only for its delicious flavors but also for its mission to reduce food waste. It gained substantial momentum following a memorable appearance on the popular TV show, Shark Tank.
Frozen Farmer Pitch and Deal at Shark Tank
When Katey Evans took the stage on Shark Tank during Season 11, she did so with a clear purpose. With her company, Frozen Farmer, she aimed to transform surplus and imperfect farm produce into high-quality frozen treats. Seeking $125,000 in exchange for 20% equity, Evans pitched her heart out to the sharks. Her proposal captured the interest of none other than Lori Greiner, who offered $125,000 for a 30% stake. After careful consideration, Evans accepted Greiner’s offer, marking a pivotal moment for the company.
Is Frozen Farmer Still in Business?
Many might be curious to know whether Frozen Farmer, now known as Frobet, still holds its ground in the competitive market. The answer is a resounding yes. Not only is the business thriving, but it also continues to grow, delivering delectable ice cream and sorbet to a widespread audience. The company’s ability to adapt and expand, even amid challenges like the COVID-19 pandemic, speaks volumes about its resilience and innovation. By maintaining a strong foothold in the market and continually enhancing its offerings, Frobet ensures it remains a favorite among ice cream lovers.
Frozen Farmer Net Worth
Frozen Farmer’s journey has been nothing short of remarkable. After securing the deal on Shark Tank, the company witnessed exponential growth. By 2021, Frozen Farmer’s products found their way into over 8,000 retail locations across all 50 states and Puerto Rico. This marked a significant national expansion, fueled by the Shark Tank experience and strategic partnerships. With annual revenues nearing $1 million by May 2021 and a $2.5 million line of credit secured to support growth, the company has firmly established itself as a financially sound entity. As of 2022, Frozen Farmer’s lifetime sales had surpassed the $20 million mark, reflecting an impressive upward trajectory.
What’s Happened Since Shark Tank?
Following the Shark Tank episode, Frobet experienced a cascade of developments that bolstered its growth. Immediately, Katey Evans leveraged her partnership with Lori Greiner to expand the company’s distribution. This momentum led to placements in major retail chains, including Walmart, Kroger, Stop & Shop, and Mariano’s. The expansion was rapid and far-reaching, enhancing the company’s visibility and reach. Additionally, the adaptation to online sales during the pandemic demonstrated agility, allowing the company to tap into new customer bases and offer nationwide delivery. This strategic shift not only helped sustain the business during challenging times but also contributed to its rising success.
Frozen Farmer Business Overview
At the core of Frobet’s mission is sustainability. By utilizing cosmetically imperfect produce, the company tackles food waste and supports local farmers. Each scoop of their ice cream or sorbet tells a story of ethical sourcing and environmental consciousness. The innovation doesn’t stop at flavors; Frobet also introduced a new line named Frobet, combining frozen yogurt and sorbet for a healthier, delicious alternative. As the company expands its product line, it continues to stay true to its core principles, ensuring each product is not only a treat for the taste buds but also a step towards a more sustainable future.
How Shark Tank Helped Shape Frozen Farmer’s Future
The Shark Tank experience was a game-changer for Frobet. Not only did it bring a significant cash infusion, but it also provided invaluable mentorship and networking opportunities. Lori Greiner’s involvement proved instrumental, opening doors to national retail chains and facilitating large-scale distribution. The exposure from the show also helped increase brand visibility and consumer interest, propelling the company into broader markets. The combination of financial support and strategic guidance enabled Frobet to thrive, demonstrating how pivotal moments like these can have far-reaching impacts on a company’s trajectory.
Conclusion
Frozen Farmer’s evolution into Frobet showcases the power of innovation and perseverance. From a humble beginning on a family farm to becoming a national brand, the journey has been transformative. The successful Shark Tank appearance was just the beginning, as the company’s commitment to reducing food waste and delivering premium products continues to resonate with consumers. With a dedication to sustainability and community support, Frobet remains a shining example of how business can be both profitable and purposeful. As they continue to expand and innovate, one might wonder what exciting developments lie ahead for this dynamic company. To learn more about inspiring business stories, visit Insurge Business.
Through thoughtful strategies and a commitment to environmental stewardship, Frobet not only captivates taste buds but also contributes positively to our planet. Their story inspires us to see potential in imperfection and strive for meaningful change, one scoop at a time.
